Area: Marketing & Content

Digital marketing for hotels

Websites, SEO, AI visibility, campaigns and reputation: the tools and services that generate direct demand.

Method, sources and updates

Scores out of 5 and review counts are values recorded in the catalogue, with their stated source where available. They are not an average calculated by HospitalityTech or our expert assessment out of 10. Different sources may use different samples and criteria: these values do not form a like-for-like ranking.

Selections, including Best PMS, include solutions listed in the category: they are not a comparative test of the entire market. Display order prioritises featured profiles, then catalogue tier and, within these groups, the recorded rating. Suggested comparisons use the first four profiles in this list. Check suitability against property size, features, integrations, support and budget.

Catalogue rating update date: not documented. No verifiable capture date is available for these values, which may differ from the source's current scores. Editing this page does not mean the rating has been updated.

Verified means a claimed or verified profile, not certification of its score. Preferred Partner indicates a commission relationship; Partner a subscription. These relationships are separate from assessments, and catalogue tier affects display order.

dAIrect: 4.6/5: Stated source: Direct customers
The Hotels Network: 4.8/5: Stated source: HotelTechReport
Triptease: 4.6/5: Stated source: HotelTechReport
Hotelinking: 4.4/5: Stated source: Recensioni pubbliche
Sojern: 4.3/5: Stated source: HotelTechReport
Swing Strategies - Digital Marketing: 4.5/5: Stated source: Direct customers
Swing Lab: 4.3/5: Stated source: Direct customers

Preferred Partner

Digital Marketing

dAIrect

Visibilità AI per hotel: fai interpretare e citare la tua struttura da ChatGPT, Gemini e Perplexity

4.6(18)Clienti diretti5-2000 rooms

piccolemediegrandiE-invoicing

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The Hotels Network

Digital Marketing

Listed

The Hotels Network offre una piattaforma di marketing basata sull' intelligenza artificiale per potenziare il canale di vendita diretto. La soluzione si rivolge agli hotel che desiderano ridurre la dipendenza dalle OTA e ottimizzare le prestazioni del proprio sito web.

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Triptease

Digital Marketing

Listed

Triptease opera come una piattaforma completa per incrementare le prenotazioni dirette attraverso il controllo dei dati e della visibilità online. La soluzione si rivolge principalmente agli hotel boutique e ai gruppi alberghieri italiani che intendono gestire in modo professionale i metasearch e la parità tariffaria.

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Hotelinking

Digital Marketing

Listed

Hotelinking usa il captive portal del WiFi per raccogliere in modo consensuale i contatti degli ospiti, comprese le prenotazioni arrivate dalle OTA, e alimentare campagne di fidelizzazione.

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Sojern

Digital Marketing

Listed

Sojern opera come piattaforma specializzata nel travel marketing per supportare gli hotel nel raggiungimento di viaggiatori profilati. La soluzione si basa su una tecnologia di intelligenza artificiale che gestisce l'audience targeting analizzando i dati di intenzione di acquisto degli utenti.

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